2:03 PM McDonald's (MCD -0.7%) plots a new strategy to highlight chicken items on its menu to appease budget-minded consumers and to take advantage of the perception that it's a healthier option than beef items. Based on USDA forecasts, chicken consumption will be up 2.2% in 2013, while beef intake falls 1.7%. (Read the comments on this)
See more Market Currents on Consumer
Why are you receiving this? You subscribed to real-time Market Currents alerts at Seeking Alpha.
If this email was forwarded to you and you wish to subscribe to this email, click here.
Manage your emails:
I'm no longer following MCD: unsubscribe from all MCD email alerts
This type of alert isn't helpful to me: unsubscribe from Market Currents (breaking news) alerts on MCD
I'm getting too many emails: manage your email alert choices
Get alerts on additional tickers and manage all your email alert choices here
To ensure you receive these emails in the future, please add account@seekingalpha.com to your address book, contacts or list of safe senders.
Sent by Seeking Alpha, 345 7th Ave. Suite 1400 New York, NY 10001
