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Wednesday, December 31, 2025

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Further Reading from MarketBeat.com

Poll Reveals: The Top Reasons People Enjoy Doing Business in Their State [2026]

Author: MarketBeat Staff. Article Published: 12/23/2025.

Four professionals collaborate at a table, reviewing documents together during a business meeting.

Ask people what defines good business culture, and answers are often more personal than you might expect.

They are less about policy or profit and more about how work actually feels on the ground – whether people trust each other, whether growth feels sustainable, and whether businesses seem built for the long haul.

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We surveyed 3,002 business owners and professionals across all 50 states to learn what they are most proud of about how business gets done where they live.

The data reveals the everyday norms of doing business in each state.

Key Findings

What people value at work looks different depending on where you are

When people talk about business culture at a national level, it's easy to assume the same priorities show up everywhere. The responses here suggest otherwise. What people feel proud of tends to be shaped by local conditions – not just the economy, but how well people know each other, how far apart businesses are, and how long companies tend to stick around.

What's also striking is what isn't mentioned very often. There's relatively little emphasis on speed, disruption, or aggressive growth. Instead, many of the answers focus on how work actually gets done day to day – who you rely on, how decisions are made, and whether businesses feel built to last.

Relationships are key to local business

Relationships are cited repeatedly by business owners, especially in smaller and more rural states. States where this is especially true include Alabama, Arkansas, Iowa, Kansas, Kentucky, Louisiana, Nebraska, Rhode Island, South Dakota, Wisconsin, and Wyoming, where pride centers on trust, familiarity, and long-standing connections.

Stability is a sign of strength, not lack of ambition

Business owners in Connecticut, Mississippi, Virginia, New Hampshire, and South Carolina emphasize stability and patience. They are often recognized for consistency and predictability rather than for chasing the "next big thing."

Location shapes how people think about work

Rural states such as Alaska, Montana, North Dakota, Missouri, and Idaho highlight scale, distance, and environment as influences on their business culture. When operations are spread across vast distances, virtues such as self-reliance and practicality tend to take priority.

Long-term thinking shows up more than short-term wins

Arizona, Minnesota, Utah, Vermont, Mississippi, and Maine frequently reference patience, planning, or durability. These responses feel less about rapid expansion and more about building something that can survive changing conditions, even if growth is slower.

Employee quality is framed by both skill and reliability

Maryland, Massachusetts, New Jersey, Michigan, South Carolina, Tennessee, and Wisconsin – business owners in these states emphasize skill, education, and dependability. They tend to value employees who are in it for the long term – people who learn and become embedded in firms rather than highly mobile talent.

Local identity still plays a role in how business is done

Oregon, Pennsylvania, New Mexico, Oklahoma, and Hawaii – business owners in these states emphasize regional character and quirks as their most valued traits. This suggests that local work culture is tied to place in ways that go beyond MBA-style economics.

Innovation is framed carefully

Tech-heavy states, including California, New York, and Washington, stand out for scale and opportunity, but business owners there do not necessarily emphasize disruption. Instead, local pride is often rooted in systems, standards, and the ability to keep evolving.

Final Thoughts

Strip away the state lines, and the underlying values look surprisingly consistent. Whether business owners talk about trust, ambition, discipline, or ingenuity, the core principles are largely the same – people want to work in environments that feel fair, forward-looking, and capable of lasting beyond the next quarter.

What changes from place to place is how those principles show up. In some states, trust is built through long-standing relationships; in others, it's earned through competence and delivery. Ambition might mean rapid growth in one region and careful expansion in another. Ingenuity might mean reinvention at scale, or simply finding practical solutions with limited resources.

Taken together, the responses suggest that while American business culture isn't uniform, it is coherent.


 
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