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5 Reasons Salesforce Could Be One of 2026's Best Trades
Authored by Thomas Hughes. Article Posted: 1/5/2026.
At a Glance
- Salesforce is positioned as a strong 2026 buy-and-hold, supported by consistent growth, rising institutional inflows, and expanding capital returns.
- With early leadership in agentic AI, Salesforce is strategically aligned with one of the most disruptive trends in enterprise software.
- Late 2025 price action established strong technical support, signaling a potential rebound heading into 2026.
Salesforce (NYSE: CRM) is a top trade for 2026 because its position in the AI ecosystem supports accelerating growth, the stock offers value, capital returns are healthy, and accumulation is underway.
The takeaway for investors and traders: a stock that struggled in 2025 appears set up for a robust rebound — it could gain as much as 50% in the coming quarters under favorable conditions.
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Click here to see where the money is going. Not AI stocks.Once written off amid concerns that the software-as-a-service (SaaS) industry was dying and would be overtaken by agentic AI, Salesforce is shaping up as a blue‑chip tech phoenix ready to be reborn.
1. Agentic AI Industry to Grow by Quadruple Digits
Agentic AI is gaining traction, and Salesforce is well positioned to benefit. Its enterprise AI strategy focuses on enabling autonomous enterprises that operate behind the scenes to support business activity while interacting and collaborating with humans. These services increase efficiency, reduce costs, and improve client outcomes — benefits that have shown up in contract wins and deeper penetration across customers in 2025.
Estimates put the agentic AI industry at roughly $5 billion to $10 billion in 2025, with expectations of high double‑digit compounded annual growth over the next five to ten years. Some forecasts project annual growth rates as high as 40% through the middle of the next decade, with industry value approaching $200 billion by 2034 — roughly a 2,000% increase over about a decade. If that plays out, Salesforce's 2026 guidance and many long‑term analyst forecasts would likely be conservative.
2. Salesforce Is Growing, Presents Value, and Forecasts May Be Too Low
Salesforce's 2025 price weakness created a value opportunity. The stock traded near 22x current‑year earnings at the start of 2026, roughly in line with the S&P 500, while analysts projected roughly 9%–10% annual growth over the next decade. Under that consensus growth path, the stock would be at about a 13x price‑to‑earnings ratio by 2030, implying roughly 50% upside from current levels.
Importantly, Salesforce is guiding to stronger growth and has the potential to outperform those analyst estimates. If the company accelerates faster than consensus, forward valuations would effectively be lower than they appear today, increasing upside potential for investors.
3. Salesforce's Capital Return Is Reliable and Expected to Increase
One of Salesforce's attractions is its blue‑chip approach to returning capital. The dividend remains modest — about 0.65% as of early January — but it is sustainable and was increased in 2025. Salesforce pays a relatively small share of earnings as dividends (under 15%), which supports sustainability while also boosting total stockholder yield.
Dividend payments are complemented by aggressive share buybacks. The company reduced its share count by roughly 1.3% in the first three quarters of fiscal 2026 and is expected to continue repurchases at a meaningful pace. The balance sheet is solid, with low leverage and total liabilities well below shareholders' equity.
4. Institutions Accumulate, Analysts Signal a Bottom for CRM Stock
Institutional and analyst activity points to a market bottom and renewed accumulation.
Institutions own more than 80% of Salesforce and were net buyers in every quarter of 2025, purchasing about $1.50 for every $1 sold on balance. After cutting targets earlier in the year, analysts turned more bullish in Q4 and signaled that the low may be in.
MarketBeat's data show increased analyst coverage at year‑end 2025, a steady Moderate Buy rating, and a cessation of the price‑target downdraft. Consensus among analysts now points to roughly a 25% upside by the end of 2026.
5. Salesforce Stock Price Is in Reversal
While 2025's price action was disappointing, it formed a clear bottom near $225 that was confirmed after fiscal Q3 2026 with a large bullish reversal. That move cleared key resistance levels, which have since become support and set CRM up to move higher in early 2026.
There is a risk that gains could stall near $270, but given the current trends the more likely scenario is a retest of resistance near $290 early in the year, followed by a push toward one‑year highs before year‑end.
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