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Reddit Buy Alert: Could It Really Have 40% Upside Potential?
By Sam Quirke. Article Posted: 1/1/2026.
What You Need to Know
- Reddit has had a solid year and is continuing to attract fresh bullish calls.
- Analysts see it emerging as a key beneficiary of AI-driven search shifts.
- The Street-high price target points to further upside of up to 40% in 2026.
Reddit Inc. (NYSE: RDDT) closed just above $230 on Tuesday, capping a strong year in which the stock has risen about 40%.
After a run like that, some investors might urge caution, yet analyst enthusiasm has only intensified as the year draws to a close.
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A wave of bullish updates in December has pushed Reddit back onto investors’ radars and prompted a more provocative question—could there really be another 40% of upside waiting for the stock in 2026?
The analysts say yes—let’s take a closer look at why.
Analyst Conviction Keeps Building
Having gained more than 400% since its IPO last year, Reddit was among the most consistently supported names on the Street this past quarter.
Buy ratings have been reiterated steadily over the past few months. For example, Citigroup reaffirmed its bullish stance in November and B. Riley did the same in October.
December has only seen that momentum build: Piper Sandler, Needham & Co., and Jefferies have all reiterated Buy or equivalent ratings in the past few weeks.
The Jefferies team went so far as to assign a Street-high $325 price target, implying upside of around 40% from current levels.
What stands out is not just the number of bullish calls but their timing: they arrived after an already-strong year for the stock, which makes that confidence more noteworthy.
Why Reddit Is Emerging as an AI Search Winner
The common thread across recent bullish commentary is a shift in how internet discovery is evolving. As users increasingly move away from clicking blue links and toward consuming AI-generated answers, the sources cited by those answers become more valuable than ever.
Analysts broadly agree that Reddit is well-positioned in this new paradigm. Multiple independent studies show Reddit is cited disproportionately often in AI-generated responses, far more than traditional publishers. As AI summaries compress referral traffic from conventional search results, platforms quoted directly stand to gain influence, visibility and monetization power.
In practical terms, this means Reddit’s role in online discovery may expand even as overall search traffic fragments. Analysts view this as a structural tailwind rather than a short-term trend—one that could materially reshape how Reddit captures value over time.
More Than Just a Social Platform
Beyond citations, Reddit’s cultural reach is increasingly being viewed as a strategic asset. The platform hosts more than one billion human-created posts and reported more than 116 million daily active users in its most recent earnings report.
This depth of human-generated content is highly attractive for training large language models. Analysts see licensing agreements around this data as an incremental revenue opportunity not yet fully reflected in current estimates. Importantly, this represents upside that complements, rather than replaces, Reddit’s core advertising business.
That combination of relevance in AI-driven discovery and monetizable data helps explain why sentiment has continued to improve even after this year’s rally. In many ways, Reddit’s story is still in its early stages, and it’s clearly valued as more than just a social platform.
What Needs to Go Right From Here
At $230 and a price-to-earnings ratio above 130, expectations are elevated, and some volatility is to be expected with a growth stock like this. Execution around monetization, user engagement, and data partnerships will matter, and any stumble could test investor patience.
Still, heading into 2026 the setup remains compelling. Reddit doesn’t need to do much more than continue posting solid results without major setbacks. That’s easier said than done, but if it can maintain momentum through January and deliver a strong February earnings report, the 40% upside Jefferies is targeting could be realized quickly.
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