Investigating Project Prophet is now live.
Over the last several days I've shared why I felt compelled to fly the Porter & Co. team half way around the world to get to the bottom of a 17-year-long investing experiment.
We documented everything. And I mean everything.
From leaving my apartment in New York to landing in Dublin and sitting down in the Irish Stock Exchange – where some of the world’s first stocks were traded – to grilling the team behind Project Prophet.
Now I want you to see the full story.
And listen, I’ve been in this business for nearly 30 years. I’ve seen every so-called algorithm and "black box" on offer… and I’ve laughed at 99% of them. So, let’s just say, I went to Ireland as a skeptic, looking for the catch.
But what we uncovered in Dublin is unlike anything I’ve ever seen.
It’s a quantitative approach rooted in the laws of physics that appears to shatter every pre-conceived notion about building wealth that you’ve likely ever had or heard parroted on CNBC.
I won’t tell you what to think about it. That’s not my job. My job was to investigate, to ask the hard questions, and to film the receipts so you could make up your own mind.
If this is real – and the 17 years of verified data we saw suggest it is – it could potentially be the kind of unfair advantage that has always been reserved for the world’s most sophisticated institutional players.
Something that could potentially help you build the type of wealth that doesn’t just transform your retirement; it has the potential to alter your family’s financial trajectory for generations.
As I’ve said, there’s a reason I spent tens of thousands of dollars and flew my team 3,300 miles to document this because I knew that if this system was actually what it claimed to be… I had to be the one to show it to you first.
I’ll let the footage speak for itself.
Good investing,
Porter Stansberry
Big Beautiful Boycott: Can It Really Hurt Coca-Cola, Amazon, and Kraft Heinz Stocks?
Author: Chris Markoch. First Published: 7/7/2026.
Key Points
- The Big Beautiful Boycott targets brands like Dasani, Prime Video, and Ore-Ida over their parent companies' ties to Trump-era political activity.
- Historical boycotts, including Bud Light's, show mixed effectiveness, suggesting company fundamentals often matter more to stock performance than boycott pressure.
- Coca-Cola, Amazon, and Kraft Heinz shares have all risen recently despite appearing on the boycott list, reflecting solid underlying business results.Stock
- Special Report: Everyone wanted SpaceX. Smart money wants this.
On July 4, 2025, President Donald Trump signed the One Big Beautiful Bill Act into law, a sweeping tax-and-spending package that extended key tax cuts, reduced or tightened eligibility for some federal programs, and increased funding for immigration enforcement.
Later that year, a consumer movement called the Big Beautiful Boycott emerged, using the bill’s name as a point of contrast and targeting companies and brands that organizers say support political actors or organizations that undermine democratic rights and fair representation.
I endorsed someone else's model for the first time (Ad)
Porter Stansberry spent 30 years ignoring outside investment systems - until he met Emmet Savage in Dublin. Savage's model, built on Hamiltonian mechanics applied to equity analysis, has delivered nearly 2,000% returns over 17 years with only one losing year.
What convinced Porter wasn't the returns. It was the sell discipline - a framework that identifies the exact moment a position's energy begins to decay, signaling an exit before the decline. He calls it the most rigorous sell system he has ever seen, comparing its edge to RenTech's famed Medallion Fund.
Watch Porter's full breakdown of Project Prophet and Emmet's systemFor investors, the more practical question is whether that kind of campaign can actually move stocks.
Target Corporation (NYSE: TGT), for example, faced customer backlash in 2023 after some shoppers objected to LGBTQ+-themed products sold for Pride Month. Pride-related pushback, combined with an analyst downgrade, erased roughly $15 billion from Target’s market value by mid-June 2023. Shareholders later sued, alleging that the company had not adequately warned investors about the potential financial risks of the backlash. The controversy also unfolded as Target was dealing with weaker discretionary spending and lower comparable sales, and the company later reduced its profit expectations.
Bud Light faced a similar culture-war backlash that same year after the brand sent a promotional package to transgender influencer Dylan Mulvaney. The boycott contributed to a steep decline in Bud Light sales, with CNN reporting that Anheuser-Busch InBev’s (NYSE: BUD) North American organic revenue fell $1.4 billion in 2023, primarily due to Bud Light’s U.S. sales decline and corresponding market-share losses. Even so, the longer-term stock reaction has been less severe than the initial brand damage suggested, underscoring how quickly investors can refocus on fundamentals, valuation, and cash flow.
The takeaway is that while a boycott may hurt near-term sales or sentiment, the longer-term investment case still depends on fundamentals, brand strength, margins, cash flow, and valuation. That makes several stocks on the Big Beautiful Boycott list worth a closer look.
Coca-Cola Stock Has So Far Shaken Off Boycott Risk
While The Coca-Cola Company (NYSE: KO) itself does not appear on the Big Beautiful Boycott list, the campaign names at least two Coca-Cola-owned brands: Dasani and Minute Maid.
The stated rationale is tied to Coca-Cola as the parent company, with organizers citing political donations by Coca-Cola affiliates, the company’s participation in Trump-era economic advisory efforts, and Coca-Cola CEO James Quincey’s presentation of a commemorative Diet Coke bottle to President Trump.
But what does this boycott mean for Coca-Cola investors?
So far, not much. KO is up over 3% in the past 30 days, and up nearly 19% in 2026 so far.
While Coca-Cola does not break out revenue by Dasani or Minute Maid, its Q1 2026 earnings report showed consolidated unit case volume up 3%, North America volume up 4%, and water volume up 5%. The company’s broader juice, value-added dairy, and plant-based beverage category declined 1%, but that weakness was not enough to derail overall volume growth.
Coca-Cola is not a fast-growing company. The company’s own long-range estimates call for organic revenue growth in the mid-single digits. That’s not, however, the main reason most investors own the stock. The bigger draw is the company’s status as a Dividend King, which it extended to 64 consecutive years in February 2026.
Amazon's AI Investment Is a Bigger Test Than Any Boycott
Amazon.com Inc. (NASDAQ: AMZN) appears on the boycott list through multiple parts of its consumer ecosystem, including Prime Video and Whole Foods. Organizers cite Amazon’s $1 million donation to President Trump’s inaugural fund, a separate $1 million in-kind streaming contribution from Prime Video, labor-related concerns, and broader legal and market-conduct criticism tied to Amazon’s Prime business.
It would be a stretch to say this has had a meaningful impact on Amazon. Its stock is up more than 6% in 2026 so far, and the company’s Subscription Services revenue, which includes Prime memberships and digital media subscriptions, came in at over $13.4 billion in the last quarter, an increase of around 15% from the prior year.
The bigger investor concern is the company’s forecast capital expenditures for the artificial intelligence (AI) data center buildout, which could be as high as $200 billion. That may weigh on AMZN more than the boycott in the second half of the year.
However, this is still a sum-of-its-parts company. Data shows U.S. online spending across retailers reached $26.4 billion during Amazon’s June 23-26 Prime Day event, up 9.3% from last year. That figure is not Amazon-only sales, but it still underscores Amazon’s ability to shape online shopping behavior at a time when consumers are focused on stretching every dollar.
Kraft Heinz Stock Looks Cheap, But Consumer Pressure Remains
Kraft Heinz (NYSE: KHC) doesn’t need any more bad news.
While the company has been a favorite of value-seeking investors like Warren Buffett, its growth track record has largely been evident only in its dividend. And that dividend, which yields around 6.5%, still appears safe.
Kraft Heinz pays an annual dividend of $1.60 per share, while management’s 2026 adjusted earnings per share (EPS) guidance is $1.98 to $2.10.
While the campaign’s criticism appears aimed at Kraft Heinz as the parent company, the boycott list names several of its consumer brands, including Ore-Ida, Maxwell House, Jell-O, Stove Top, and Baker’s Chocolate. Organizers cite the White House's praise of Kraft Heinz’s planned $3 billion U.S. factory investment and the CEO's comments about potential economic policy benefits under the Trump administration.
Nevertheless, KHC is up about 9% over the past 30 days, largely due to the company’s decision to pause the split of its Kraft and Heinz business units and refocus on a $600 million turnaround investment plan.
The company will have to show investors that it can increase unit sales at a time when its core consumer is under pressure. Kraft Heinz has been one of the companies offering the most direct warnings that lower-income consumers are under pressure, and likely to remain so for the rest of 2026.
Still, at about 12x forward earnings, Kraft Heinz is attractively valued for investors with the patience to wait for a broader economic recovery. The risk is that a cheap valuation alone may not be enough if volume pressure continues or the turnaround takes longer than expected.
Pushing the Edge: Super Micro Computer Reboots the AI Landscape
Authored by Jeffrey Neal Johnson. Date Posted: 7/11/2026.
Key Points
- Super Micro Computer launched a turnkey Kubernetes Edge AI appliance with Red Hat OpenShift and Portworx to help enterprises shift AI workloads from the cloud to on-premise, sovereign infrastructure.
- SMCI shares fell 30% over the past 30 days and short interest reached roughly 19% of the float, even as the company holds an estimated $39 billion AI server order backlog.
- SMCI trades at a P/E of about 15, a steep discount to competitors Dell Technologies and Hewlett Packard Enterprise, despite its edge computing product pipeline and margin expansion potential.
- Special Report: Everyone wanted SpaceX. Smart money wants this.
The artificial intelligence narrative is fracturing right before our eyes. Over the past two years, the market has focused obsessively on centralized hyperscale training. That phase required sprawling data centers digesting trillions of parameters.
Enterprise IT departments are now discovering the hidden costs of that centralized model. Prohibitive data egress fees, latency bottlenecks, and strict data governance mandates are driving a wave of cloud repatriation. Corporate leaders want to bring their AI models in-house. They are seeking sovereign AI.
Sovereign Territory: Bringing Proprietary Data Back Home
I endorsed someone else's model for the first time (Ad)
Porter Stansberry spent 30 years ignoring outside investment systems - until he met Emmet Savage in Dublin. Savage's model, built on Hamiltonian mechanics applied to equity analysis, has delivered nearly 2,000% returns over 17 years with only one losing year.
What convinced Porter wasn't the returns. It was the sell discipline - a framework that identifies the exact moment a position's energy begins to decay, signaling an exit before the decline. He calls it the most rigorous sell system he has ever seen, comparing its edge to RenTech's famed Medallion Fund.
Watch Porter's full breakdown of Project Prophet and Emmet's systemSuper Micro Computer (NASDAQ: SMCI) is pivoting to capture this enterprise migration. The company is deploying turnkey hardware that transforms it from a hardware builder into a higher-margin ecosystem provider.
Sovereign AI requires proprietary enterprise data to remain within tightly controlled environments rather than being processed by external cloud hyperscalers.
When a corporation trains or fine-tunes a localized model on its own private data, sending that data back and forth to a centralized public cloud creates a significant financial burden. Cloud providers charge data egress fees every time information leaves their servers. Over time, for persistent inferencing workloads, these fees can cannibalize the return on investment.
We are watching a structural shift in the physical economy. Major consumer and industrial brands are moving away from the cloud toward localized infrastructure. As recently exemplified by Starbucks (NASDAQ: SBUX), retail operators are realizing that running localized algorithms for inventory management or customer behavior modeling is more cost-effective when executed on-premises or at the network edge.
This transition creates a serious technical challenge. Historically, localized deployment required specialized on-site IT engineering teams to manage storage arrays and compute clusters. Retail stores and factory floors simply lack the physical space or engineering talent to maintain traditional server racks.
To make the shift to sovereign AI, businesses need infrastructure that behaves like an appliance. They need to plug it in, turn it on, and let it run autonomously.
The Kubernetes Cure: Healing the Localized Storage Headache
This acceleration toward localized AI frames Super Micro Computer's recent product launch. SMCI unveiled a turnkey Kubernetes Edge AI appliance in direct collaboration with Red Hat OpenShift and Portworx. This is not another bare-metal server box, but rather a fully validated, self-healing infrastructure solution.
By utilizing Kubernetes, enterprises ensure their containerized models remain cloud-agnostic. This allows businesses to migrate computing power to localized clusters without fracturing their core application architecture.
SMCI is bridging the gap for companies looking to exit the cloud by offering an off-ramp that works right out of the box. Portworx provides a software-defined, aggregated local storage layer that operates autonomously. If a network outage hits a retail location, the local data platform heals itself and keeps the inferencing workloads running without requiring a frantic call to a remote IT team. The integration of Red Hat OpenShift provides the enterprise-grade management layer.
From a fundamental perspective, this appliance alters SMCI's value proposition. Commodity server hardware is inherently vulnerable to pricing wars and severe margin compression. By bundling bare-metal hardware with premium enterprise software, SMCI captures integration value that previously leaked to third-party system integrators. SMCI can defend and expand its gross margins, charging a premium for the convenience and reliability of a fully integrated edge ecosystem.
Valuation Disconnect: Buying the Artificial Intelligence Dip
Despite this formidable product pipeline, the market has heavily discounted SMCI. Shares have fallen by 30% over the last 30 days, pushing the trailing price-to-earnings (P/E) ratio down to just 15. Bearish sentiment has intensified, with short interest swelling to roughly 19% of the public float. A low days-to-cover ratio of 1.2 to 1.9 indicates high liquidity, largely a residual benefit of the 10-for-1 stock split executed in October 2024.
This elevated short positioning relies heavily on the narrative that Super Micro Computer is burning through cash to secure components. The primary target of market skepticism is the $7 billion equity and equity-linked financing initiative announced in early June 2026. Critics view this capital raise as a sign of financial strain. However, a pragmatic look at the balance sheet reveals a different story.
The capital is structured to finance component procurement for an estimated $39 billion AI server order backlog. Financing a $39 billion backlog is not a sign of weakness, but instead a signal of SMCI's moat.
Competitors cannot easily replicate the capital intensity required to fulfill enterprise demand at this scale. While short sellers are betting that SMCI will struggle with margin compression and share dilution, institutional entities are accumulating shares.
The deployment of high-margin edge appliances offers the specific catalyst needed to drive upward earnings revisions. If the edge pivot succeeds in expanding net margins beyond the current 3.70%, that heavy bearish positioning could easily unravel in a short squeeze scenario.
The Forward Edge: Claiming the Throne in Localized Compute
The underlying demand for the hardware layer of the computing supercycle remains intact, but the market is sharply segmented. We can see a distinct divergence in valuation multiples when comparing Super Micro Computer to legacy competitors.
Dell Technologies (NYSE: DELL) is currently the primary competitor in the hardware server market, with shares up roughly 20% over the trailing 30 days. Dell Technologies recently raised its full-year revenue guidance on the back of $16.13 billion in optimized server revenue. The market applies a significant premium to Dell Technologies, which trades at a forward P/E near 25x while yielding a recently increased dividend. Similarly, Hewlett Packard Enterprise (NYSE: HPE) has rebounded nicely, supported by growth in its networking segment.
SMCI is currently trading at a steep discount to these peers, presenting an intriguing dynamic. SMCI is battling formidable competition and absorbing the broader market premium, yet its engineering velocity and modular architecture provide a distinct fundamental edge.
Combining rapid hardware deployment with validated, plug-and-play Kubernetes environments creates a compelling offering for organizations executing cloud repatriation strategies. Investors may want to add SMCI to their watchlists as the enterprise migration toward sovereign AI continues to unfold, and closely monitor the upcoming August earnings report to see whether these new high-margin edge appliances begin lifting overall profitability.
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